In a saturated and constantly changing landscape, how do you build a brand that stands apart?
How do you build a strong foundation for your product that is going to tell a story you intend to and attract the right consumer? We believe branding is the ultimate catalyst for a successful business.
You can tell a lot about a brand through its name, terms, logo, and design. And the better the brand is aligned with its concept, the stronger it stands and strives in this competitive business world. A brand’s value is the way people end up thinking and feeling about the product to which it is linked. But let’s face it, in 2019, a brand is much more. A brand’s personality with a long term success rate goes hand in hand with the consumer’s emotional feeling towards it, more than economic transactions.
1. Establish A Core Message
Every brand has its story and nothing gets consumers to gravitate towards your brand more than a compelling journey. With a growing appreciation for individuality, branding in fashion or any other business is key to helping the customer solve the problem of expressing their individuality with their choices/options. If you can’t communicate who you are as a brand and the type of person who would identify with your core values and aesthetics, then you won’t be able to sell it to them
Key factor: A brand contributing to the culture that you want to be a part of will give you an upper hand as you’re building something to feed the existing!
2. Be Innovative & Image Conscious
Being different demands more attention than being ordinary. The same theory applies to brands. That could be from the way you represent your brand on social media ( theme, feel, patterns) to being innovative in the process of branding. For example using biodegradable materials instead of the usual which wouldn’t only attract environmental consumers but also make a difference to sustain mother earth while managing to monetize it. That’s innovating!
Which then brings us to being image-conscious. Having a great image means being conscious of the fact that everything represents your brand and affects your target market’s perception of your brand. So get creative about what you can offer your target audience in a way that outshines your competitors!
3. Keep Your Branding Consistent
Consider the look, style, color of your branding – how are others affected by it? When starting out, ask what is the first thing someone thinks of when they see your brand. When you do finally have your brand image, get it out there. As much as you think you are marketing yourself, you can triple it by looking at matters from others’ point of view!
Key factor: It’s not about who makes it first, It’s about who makes it better.
If you’re keen to know more about branding strategies and guides from experienced branding specialists who have years of experience marketing big names, like Marks & Spencer, and Top Shop, grab your seats today for the 3 Steps to Fashion Branding Workshop happening this September 25th! Click here for more info!!!