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UBU Swimwear - Our Story

UBU is a sustainable swimwear brand that focuses on uncomplicated style – functional and fashionable bikinis and onepieces that fit right, look amazing and are kind to the environment.

UBU SWIMWEAR is designed entirely in-house. Our designs are timeless and are made to last for seasons and seasons to come. We have many reversible styles in both our bikinis and swimsuits, giving you more choice and our bikinis are also mix & match, allowing you to express your own style.

We only use eco-friendly fabric for our swimwear. Our Carvico Vita fabric is luxury Italian fabric at its very best. It is more resistant to chlorine, suncreams and oils than alternatives and has the highest possible UV Protection rating (UPF 50+). And more importantly, it feels amazingly soft and provides great support. You can read more about the materials we use here.


Protecting our planet and ethical trading practices are very important to us and we only work with suppliers who share these values. We have spent considerable time and effort to ensure that, as much as is possible, we are using recycled materials and following environmentally-friendly practices in our business. Where we cannot use recycled materials, we will always use recyclable materials.

We are always open to feedback and suggestions on how we can improve. If you have an idea please contact us.

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